Lateral thinking is a method in which we take a reverse approach to an idea and look at the object in hand from a different perspective. Such retrospection is often useful when faced with a creative block.
In this project I have created a series of visuals which I have then used to create a campaign for IBM for a seminar that they want to organize for their employees.
Part II: Posters for the event
Part III: Packaging for the corporate gift to be presented at the seminar. The box will hold a stress relieving ball and two boxes will be presented in a bigger box made of corrugated sheet. This box can be re-used as a pen stand after unpacking the ball.
